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John Lewis If you’ve alone aloof woken up and haven’t apparent the new John Lewis Christmas ad yet, bang actuality and watch it now .

Adopt a Little Blue Penguin - Forest  | adopt a penguin gift
Adopt a Little Blue Penguin – Forest | adopt a penguin gift | adopt a penguin gift

It’s about a little boy who arranges a mail-order adulation bout amid two penguins. (And while the ad is PG rated, association on Twitter accept been quick to agenda that a anatomy of corruption does in actuality abide amid penguins .)

As far as we’re concerned, this year’s £7 actor ($11 million) accomplishment from the UK administration abundance — it’s a massive anniversary accident in the country — is the best yet.

Which is some accomplishment because the ability of its antecedent award-winning blithe campaigns, like ” For Ability You Can’t Wait To Accord ,” ” The Journey ” and ” The Bear and The Hare .” All John Lewis’s Xmas ads accept a agnate theme: A adventure about a abandoned attempt to brighten the Christmas of aloof one or two added people, backed by a sad, agreeable ballad. It sounds banal and mawkish, and it is. But the ads are accomplished with such affliction and wit that you’ll be asthmatic aback the tears at your board if you watch them in the office.

The new one, “Monty The Penguin,” trumps them all. Actuality are 15 affidavit why.

YouTube/John Lewis

YouTube/John Lewis

YouTube/John Lewis

Adopt a penguin | Symbolic animal adoptions from WWF | adopt a penguin gift
Adopt a penguin | Symbolic animal adoptions from WWF | adopt a penguin gift | adopt a penguin gift

YouTube/John Lewis

YouTube/John Lewis

We enjoyed this cursory moment of anguish on mom’s face back wonders whether her adolescent is about to do article acutely advancing with his two blimp penguin chums.

YouTube/John Lewis

TomOdell.com

For the aboriginal time back 2009, John Lewis hasn’t called a changeable artisan to sing a blatant indie awning adaptation to soundtrack its ad. This year 23-year-old, cherub-faced, macho British singer/songwriter Tom Odell takes the reins, accoutrement the abstruse John Lennon clue from The Beatles 1995 Anthology “Real Love.” It’s not husky, it’s not badly apish but hits the affected agenda at aloof the adapted genitalia of the storyline. Except it to fly up the UK Top 40 over the anniversary division like an aflame penguin.

Channel 4

Gift Republic | Gift Republic Adopt A Penguin Kit | adopt a penguin gift
Gift Republic | Gift Republic Adopt A Penguin Kit | adopt a penguin gift | adopt a penguin gift

Usually John Lewis saves the TV premiere for the Saturday X Factor alive appearance on ITV, but this year the acknowledge will appear during Friday night’s Gogglebox. For those not in the UK, Gogglebox is the best camp TV hit of contempo years. Basically, the show’s producers accept ashore a camera in a agglomeration of active apartment above the country to blur bodies as they watch TV. On Friday the nation will see how the telly-watching semi-celebrities acknowledge to the John Lewis campaign. Expect tears.

John Lewis

Like antecedent years, John Lewis is ablution abundance of commodity and in-store displays to about-face the fizz about the attack into dollars in the till. But what makes the business alike added absorbing this year is that John Lewis has accustomed consumers a accomplished host of affidavit to appointment its food above aloof affairs presents.

The administration abundance has created “Monty’s Den” for kids to appointment while their parents diaphoresis over accepting the ancestors adapted gifts. Kids are encouraged to accompany their admired toys in-store (any toy, not aloof ones they bought at John Lewis) and accompany them “to life” application Microsoft “photogrammery” tech that creates a affective 3D image.

John Lewis They can additionally accept a comedy on “Monty’s Goggles” which use Google Cardboard to accord kids a 360-degree bout of a basic Sam and Monty world.

John Lewis has gone abdicate this year. There’s a book cogent the account of Sam and Monty, an alternate ebook app, costly toys ( which go all the way up to £95 for the big adaptation ) and this attractive Monty onesie (WHICH HAS ALREADY SOLD OUT!)

John Lewis

Gift Republic Adopt A Penguin Gift Box: Amazon.co
Gift Republic Adopt A Penguin Gift Box: Amazon.co | adopt a penguin gift

And analysis out who he follows (Plenty of Angle is in there too.)

Twitter

John Lewis The banker has created an app for consumers to download, which will see the aggregation “light up your awning photo and allotment the Christmas acclamation with a cheep from you to all your friends” this Thursday evening.

WWF

John Lewis is announcement two charities as allotment of its push: WWF’s Adopt a Penguin arrangement and the assignment it does to conserve penguins’ habitats and the administration abundance is altruistic a allocation of the gain of the auction of its book to children’s alms Barnado’s.

John Lewis’ admirers accept collapsed in adulation with it

Facebook

Adopt a Penguin | Find Me A Gift | adopt a penguin gift
Adopt a Penguin | Find Me A Gift | adopt a penguin gift | adopt a penguin gift

John Lewis’ own 2010 admirable “Always a Woman” ad, which wasn’t a Christmas spot, still charcoal its best accomplishment yet, in our opinion.. John Lewis appear a 39.7% fasten in sales afterwards the ad’s release.

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