June 15, 2010|Melissa Montoya, The Miami Herald
Back in 1980, Pat Benatar’s Hit Me With Your Best Attempt was aggressive the pop charts, millions of Americans were aggravating to amount out who attempt J.R. on Dallas, and leisure apparel had aloof gone out of style.
And the appearance for Dade Canton government was “Metro.” As in Metro-Dade Police, Metrobuses and the anew opened Metrozoo.
All that began to change aback the canton afflicted its name to “Miami-Dade” in 1997. Now the abandoned holdouts are the alteration cartage and the zoo.
Soon it will aloof be transit.
Next month, Metrozoo will become Zoo Miami.
The logo and access for the zoo in South Miami-Dade will be apparent during the anniversary weekend of July 3-5, with discounted acceptance prices.
The zoo, which is a allotment of the canton parks administration and technically not in Miami, says the change ditches the anachronous “Metro” cast and replaces it with a added analytic name that additionally will be easier to construe into Spanish, which abounding zoo assemblage speak.
The new logo and access will amount $810,000. However, esplanade advisers will not accept uniforms with the new name nor will any abstracts with the old name be eliminated, according to a spokesman.
“One of the understandings that was fabricated for the new name and logo was that annihilation was activity to amount an added dime,” said Ron Magill, agent for Metrozoo. “It’s aborigine money, so we charge to be frugal with this.”
Magill said the name is alteration because “metro” was outdated. The chat “metro” is alike with the busline in the county, he said, abacus that no one accepted how it affiliated the zoo to the county.
“Zoom on bottomward to Zoo Miami!” exclaims Magill. He said the new moniker sounds fun and appropriately describes what the zoo is all about.
Each year about 720,200 bodies appointment Metrozoo, home to 2,004 animals from 600 species.
Magill said the name change additionally considers the park’s guests, added than bisected of whom allege Spanish. Zoo Miami translates to Zoológico de Miami in Spanish. “So bodies are artlessly adage Zoo of Miami,” he said.
Most bodies interviewed at the zoo afresh admired the new name.
“It brings us out of the deep, aphotic past,” said Bob Beck, a docent.
“It represents Miami,” said Fatima Gonzalez, who aloof purchased an anniversary canyon and affairs on abiding generally with her 2-year-old son. “Metrozoo? I mean, what is it absolutely representing? I like the abstraction of it adage Miami in the name.”
Magill does, too.
“Everybody in the apple knows area Miami is,” he said.
Paul George, a historian with Miami Dade College, agrees.
“More and added institutions are activity to embrace this accomplished abstraction of Miami as a brand,” he said. “Miami has had a assertive cachet.”
However, not all zoo assemblage are aflame about the change. Heidi Turner, on a appointment with her family, believes the name should break the same. “Everyone knows it as Metrozoo,” said Turner, who still refers to Sun Life Stadium, area the Miami Dolphins play, as “Joe Robbie,” its aboriginal name.
The zoo is hardly abandoned in alteration its name. Companies and organizations generally change their names in hopes of alteration their angel — because of a merger, because the old name has taken on a abrogating or anachronous connotation, or to aroma up the brand. Datsun became Nissan, ValuJet became AirTran and Kentucky Fried Chicken became KFC.
Recently, the Historical Museum of Southern Florida afflicted its name to HistoryMiami.
Barbara Kahn, administrator of the University of Miami’s business academy and an able on marketing, admired the zoo’s new name. “It seems like the name is added anecdotic now. Metro is not advantageous for what it was,” Kahn said.
She said that accepting a constant cast for a zoo is a acceptable abstraction because acquaintance of the cast is higher. By awakening up the name, the zoo modernizes its angel in the public’s minds.
“If you accept a constant cast name, there are advantages,” she said, abacus that if a actuality is aggravating to acquisition article to do, they are added acceptable to anticipate of the zoo because of the constant cast actuality presented.
Magill said that while the name change is important, what absolutely makes assemblage blessed is the animals.
“What brings bodies aback to the zoo is what you accept in the zoo,” he said. “So the name is annihilation but window dressing.”
What: Zoo Miami’s 30th Anniversary Celebration
When: 11 a.m.-4 p.m.
Venue: 12400 SW 152nd St., South Miami-Dade
Cost: $5 admission
For added information: 305-251-0400;
miamimetrozoo.com; or zoomiami.org starting July 3.
Read more: http://www.miamiherald.com/2010/06/15/1680680/miamis-famous-to-cash-in-on-its.html?mitest=A_default#ixzz0qudVtWVQ
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